Area Sales Manager SEA

Christian Bassett is recruiting a Area Sales Manager SEA for a leading European confectionary company.

 

REGION/COUNTRIES 

• Thailand, Singapore, Malaysia, Indonesia, Brunei

 

REPORTS TO 

• Regional Director APAC

 

POSITION DETAILS

• Area Sales Manager is responsible for the expansion of the business (Wholesale/retail and Food Service/HORECA) in the specified region. 

 

DUTIES AND RESPONSIBILITIES ·

• Responsible for leading the company’s strategy in your markets: Thailand, Singapore, Malaysia, Indonesia, Brunei. 

• Achieving annual objectives (net Revenue, profitability and Value Market Share), whilst developing mid-term growth plans in top markets. The Sales targets will be based on the business plan and volume forecast, developed as part of the yearly business planning cycle, strongly driven to drive sales and increase footprint. 

• Management of the entire P&L of the respective markets and key deliveries. This also includes volume forecasting as well as ensuring a sustainable profitability in the long term. 

• Local voice and ambassador of the company with the customers within dedicated markets. Work with the teams regionally and in Head Office to build, develop and unlock the potential of these markets in the mid to long term 

• Support, develop and implement Marketing and Sales activities in the local markets. Execute the plans, which have been agreed. Bring the brand awareness and penetration of the company to the next level. 

• Build relationships with Distributors and retailers’ teams across and ensure, that the company is constantly prioritized within the brand portfolio of the distributor.  

• Execute and optimize the local Trade Marketing activities.  Ensure that we are constantly visible in store and that our premium distinctive assets are utilized to drive awareness and penetration within the region.  Manage and evaluate promotion levels to achieve maximum returns on investment 

• Work closely with our customers and distributors in all markets to provide category and shopper insights to drive performance.  Conduct Analysis for Product Performance, Price Sensitivity and Portfolio Effectiveness. 

• Close collaboration with Customer Service to ensure that the orders are delivered as per your annual commitment & quarterly forecast. 

• Monitor and assess competitive products and programs.

• Develop strategies and promotional efforts to stay ahead of competition; 

• Report fully analytical monthly 

• Deliver product training, both commercial and technical, to the local sales, logistics and brand managers

 

Internal & External Interactions Internal 

• Line Manager – Regional Director Asia-Pacific 

• Marketing Team Asia-Pacific and Head Office 

• Finance Team in Asia-Pacific and Head Office 

• Customer Service 

 

External

• Distribution customers (importers/distributors) 

• Retailers/buyers

• Agencies (sampling and others) 
• AIB/SGS compliance

 

 

REQUIREMENTS Professional Background:

• A minimum of 10 years sales experience

 

Job Profile: 

 

Mindset 

• Entrepreneurial mindset / Growth mindset oriented / Able to find opportunities / Doesn’t take ‘no’ for an answer / Hungry for growth / Not afraid to lead and challenge / Resilient / Curious.

 

Leadership Competencies 

• Action Orientated / Drive for Results / Motivating Others / Influencing Others / Conflict Management / Strong Communicator 

• Collaboration - team player and proactive in interdisciplinary work (Marketing, Finance, Supply). Foster collaboration at all levels through a dynamic, enthusiastic, and positive attitude. 

 

Functional Sales Competencies 

• Trustworthy and ambitious negotiator - enjoy negotiation discussions with distributors/retailers and experienced in leading them to achieve long term goals. 

• Analytical skills - strong analytical skills to interpret and understand business and market dynamics. Uses rigorous logic and methods to solve difficult problems with effective solutions. 

• Financial skills - full P&L knowledge. 

• Customer Centricity - acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

 

PREFERRED EXPERIENCE

 

REQUIREMENTS 

• MCG experience 

• Management of Distributor or Retailer 

• SEA experience

 

MINIMUM EDUCATION REQUIREMENTS 

• Bachelor or Master Degree in Business administration or similar studies

 

LANGUAGE SKILLS 

• Fluency in English (both speaking and writing)

 

OTHER REQUIREMENTS

• Frequent Travels – willingness to travel 20% to 30% of time

 

Only shortlisted candidates will be notified