Reference
MHS
Sector
PR & Marketing
Salary
Competitive
Town/City
Japan
Contract Type
Full time
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Christian Bassett is recruiting a Marketing Manager for a European luxury fashion company.
Report to: MARKETING & COMMUNICATION DIRECTOR
Job description:
• Set up and Develop proper Marketing oriented department in Japan (60% digital focus)
• Annual local marketing calendar development and execution
• Build relationship between HQ counterpart and download global strategy
• Market update to HQ, in order to share the local situation and trend to adjust global strategy which can also meets local need
• Plan 360 / Cross media strategy and over view the performance
• Maximize SOV, Awareness, and bring impact
• Transform awareness to purchase interest = traffic to stores (offline / online)
• Bring impressions but also image
• Create the brand’s momentum by Campaign
• Develop new media idea(Innovative and disruptive campaigns)
• Local adaptation of global digital and data roadmap
• Global Media Budget management
• Media agency management to maximize their performance / support
• Main contact with local Media partners (online & offline)
• Timeline management to deliver campaign on time
• Team leadership to build and lead a high-performance, engagement team, coaching and mentorship to team members
• Competitors watch
DESIRABILITY AND ICONIC DIMENSION
• Be creative and look into the best performance investment style on print to build on the brand singularity and identity secure necessary SOV (considering PR coverage impact)
• Annual planning and execution (Work closely with Communication team)
INCEASE BRAND AWARENESS, ATTENTION WITH IMPACT BOOST THE TRAFFIC TO STORE (Offline / Online)
IDENTIFY BRAND VISION, REINFORCE THE IMAGE AND THE BRAND DNA
• Being visible (Increase brand presence)during all major local events (Culture events, Store Events etc.,)
• Drive direct traffic to store (Work closely with Retail team to meet retail calendar)
• Support the business on specific range of products
• Annual planning and execution (Work closely with Retail /MD team)
• Compete competitors with strategic buying, by work closely with agency
• Exploring more experiential and « out of the box » OOH especially for Special projects
DIGITAL MEDIA
• Plan 360 DIGITAL ACTIVATION STRATEGY TO INCREASE TRAFFIC AND CONVERSION ON WEBSITE
• Drive traffic to the brand website (create peak / momentum)
• Increase viewability, SOV, search numbers on digital platform
• Fine tune audience, high potential customers
• Identify brand character and positioning
• Work closely with H.Q. to acerate better performance of Central Paid Media buys
OWNED MEDIA MANAGEMENT (YSL.JP/LINE/X)
Richen the contents and make it attractive media
• Contents development (Visual, text)
• Annual posting calendar planning and execution
• Increase local related contents to gain engagement between followers
• Increase followers to have bigger reach
• Plan / Develop / use the platform as CRM / Semi- Conversion platform
Requirement
• Minimum 10 year’s experience at Marketing / Communication / Advertising
• Minimum 5 year’s experience in Digital (AD, Ownedmedia running)
• EC / WEB direction experience is advantage
• Experience in Luxury industry as an advantage
• Language : Japanese (Native + copy writing skill as advantage), English
(Business)
• Presentation Skill : will be required to make new things happen.
• Data Analysis : is needed to use insight to inform and adjust the brand engagement strategy
• Creativity : Has sense of creativity, Understanding of brand DNA and consumer behavior for creating contents and strategy.
• Open and accessible personality, Positive, Proactive and Creative thinker
• Communication skill to withdraw the information from H.Q., agency and stakeholders.
• Industry Knowledge : Knowing general media , industry trends and best practices to be competitive
• Budget management : Effective allocation, cost estimation
• Team management
• International experience as a must
• Full funnel experience as a must
Only shortlisted candidates will be notified
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